When you hire an internet marketing agency for car dealerships, you might already have a fully functioning website, or you might need help starting from scratch. A reliable agency with plenty of experience should be able to help you with every aspect of your site, and you can huddle with them about the best use of your ad dollars too. What would be ideal to see on your site that is bound to get you more linger time and less of a bounce rate? So glad you asked.
A Few Tips For A Fully Optimized Site
What makes the best website for car dealerships? An internet marketing agency will probably insist on the following. Your homepage should have a minimum of 400 words. Every page on your site should feature your address and phone number, and list the cities or areas that you serve. Each of your pages needs to have an H1 tag, a title tag, and meta descriptions. Images always need to have alt text and a title. You’ll also want there to be handy social share buttons and a search bar so users can find what they need quickly if they don’t see it immediately.
What’s The Best Content To Feature?
You’ll want to blog often on your site, and you probably already know that long-form content makes you rank highly with Google these days. But you may feel that for car dealerships, the topic pool of things about which to write may be limited. That’s not so. There are always automotive subjects in which people will take an interest. You need to find the right copywriter, hopefully one who is enthusiastic about the subject matter. An internet marketing agency should be able to provide you with one if you don’t already have such a person on staff.
If you’re ever at a loss regarding what to write about, one way to go is to speak about community activities, assuming you can make them tie back to your dealership in some way. What local gatherings are happening, especially ones where you had a presence? Are there any charity or fundraising events taking place? Mentioning these sorts of things is great for local SEO. Is there any sort of community construction happening that could impact traffic or residences? Your local customers will likely be interested in such things.
Google My Business
Another thing your internet marketing agency will want you to do is claim your Google My Business page. That’s an easy way to give yourself some online credibility. Make sure all the right information is on there, including your address, phone number, email, etc. This will help with your online traffic, but it will likely increase your foot traffic too.
Make sure that your website remains fully optimized, with an engaging layout, no errors in spelling or punctuation, and content that gets right to the point about who you are and what you have to offer. Your internet marketing agency for car dealerships can help you make your site better, so pay attention to their suggestions.