With an internet marketing agency for car dealerships, you want to hire someone who can promise results. That’s not going to mean car sales; you’ll still need to handle that part on your own. What you’ll be looking for is higher page ranking for your website and a steady uptick in visitors. You’ll also want a site that is visually appealing, makes use of media like pictures and videos that younger users appreciate and have come to expect, and you’ll want social media accounts that promote your brand. Car sales is an “old school” business, but that doesn’t mean you should be stuck in the past when it comes to marketing strategies.
An SEO Company vs. A Traditional Agency
If you still think of marketing as TV spots and circulars sent through the mail, then you might be confused regarding what an SEO company does. A good agency will employ a team of creative types, developers, consultants, and strategists. They will work together with the goal of producing results that are quantifiable. Their end of the deal is not so much sales as it is brand development. Your website will be a huge part of that because part of any social media campaign will be to get people to come take a look at it. Once there, you’ll want a site that is fully interactive and engaging, but also one that will convince potential customers to come to your showroom.
To do that, your marketing agency will work closely with you to determine your ideal or target buyer. They’ll analyze the journey a potential customer takes from searching online for the car they want, being led to your website, and then from there to your physical location. By understanding who your target is (their age, income level, family status, etc.) a digital marketing agency will determine what sort of branding and messaging will be most appealing. In this way, you see how targeted this form of advertising should be. By knowing your customers, you’ll know where to find them, and how best to approach them.
You can have as much input in this process as you like. If as a business owner you don’t want to have anything to do with the advertising and brand promotion, that’s fine. If you want a more active role, then there’s nothing wrong with that either. But at the end of the day, it’s clear that you need an ad agency in the modern era, and that means SEO and digital marketing. Without one, you’ll be left struggling to catch up to your competitors.